You’re good at what you do.

A Wizard of Ads Partner

We make your business the one potential customers think of first and think of best when they need what you provide.

Our Proven Framework:

Wizard of Ads creates marketing strategies that build a lasting emotional bond (branding) between businesses and their potential customers. In short, we make your business the one potential customers think of first, and think of best when they need what you provide.

For over 40 years we have negotiated in excess of $1.624 billion in media buys and developed scientifically formulated media strategies to leverage impact, retention and recall. As a result, our clients consistently outperform their competitors while often spending less.

Strategist. Business Coach. Story-teller.

I’m Matt C Willis. Business owners come to me after realizing it is impossible to get ahead by playing “follow the leader.” 

Sound familiar?  

Playing it safe by copying the competition ensures a life of mediocrity.  My team and I will give your business the voice, the strategy, and the expertise you need to earn your unfair market share.  

After spending 10 years in the corporate world consulting with executives about sales and marketing strategies, I was invited to become a partner at Wizard of Ads. My clients have ranged from one-person startups to brands with household names. I’m all about increasing client conversion rates and building strong brands to ensure long-term growth.

I am now one of 75 partners at Wizard of Ads. Each partner is an expert in a different aspect of business growth or marketing. Having these partners in my network enables me to create a custom team of wizards for you, as my client, based on your business’s unique needs. Then, these wizards and I will get to work doing our magic!

When I’m not “wizarding”, you can find me winning a strategy-based board game, exploring the great state of Idaho with my wife, inviting far too many people over at once for dinner, and mentoring men through our church ministry. The thing I’m best known for, though, is my hugs!

Meet Your Wizard

  • "Working with Matt completely changed the trajectory of my business."

    Media Company in Tucson, AZ

  • "Matt knows his stuff! He’s great at taking high concepts and breaking them down into pieces."

    Tradeshow Services in Raleigh, NC

  • "Matt is both knowledgeable and tenacious. He truly invests in his clients, making sure they succeed."

    Online Education Company in Augusta, GA

  • “Thanks to you and your team, this part of our business is finally working. I don’t understand it, but the customers we are acquiring are a better overall fit. All I’m doing is showing up and it’s like they like us already when I get there.”

    Plumbing and HVAC company in Norfolk, VA

From the learning center: