One of the most significant lessons that I learned through my personal struggle with addiction was that I could not grow beyond the length of my own shadow without linking arms with others. This same truth has turned out to be a common determining factor for success with the different men I mentor today. Are we willing to admit that we are not enough so that we can be given the resources we need to succeed?

Kyle and I discuss how to effectively use different marketing channels, utilize AI, and build relationships (branding) with your prospects and customers on his podcast, Through the Woods.

Google has long been juggling two different customer bases with competing priorities: Advertisers vs Consumers.

Advertisers use Google as a marketing company. But most everyone else uses Google as a search engine to find answers to their questions.

Your job as a business owner is to bring your product/service to market successfully. If you don’t market effectively, you go out of business and the culture, operations, services, etc. that you worked so hard to build, dissolve into nothing.

Contracting with an outside marketing company can significantly expedite your growth by leveraging the expertise of others while saving you from needing to hire requisite personnel. As you forge these business partnerships, though, it is imperative that you understand their primary motivators so that you can appropriately weigh the advice they give.

You’ve successfully built your business from the ground up, but as you continue to grow you are finding that your time is getting maxed out and that your leads are plateauing. Traditional wisdom says, “It’s time to hire somebody to ‘do’ the marketing.”

When we're in times of uncertainty or economic tightness for our businesses, we can do either the efficient thing or we can act out of panic. And having worked with many, many business owners, the default is always panic.

If we want to win the hearts of our customers, we must not only entertain them but connect with them on a personal level. We do this by talking about what they care about most, namely, themselves.

"In the absence of an emotional connection, people always choose the cheapest price." Today, we'll be unpacking the psychology of how to be the one potential customers think of first and think of best when they need what you provide.

Picking the right digital marketing agency can be a daunting task, especially when you consider the sheer number of agencies out there. Making the right choice is crucial, though, if you want your business to grow and thrive in today’s digital landscape.

I see a lot of businesses take a “shotgun” style approach to marketing, or as I call it: the spray and pray method. And while many marketing voices insist that your business must be present anywhere and everywhere your potential customers are, this ideation may actually hurt your business growth if you are working on a limited budget.

For most businesses, at any given time, only around 5% of their potential customers are “in market” for what they offer.

This means that 95% of your potential customers are not currently looking for what you offer, but someday they might be.