Don’t Drink the Koolaid: Why Sales Activation Hurts You in the Long Run
Have you drank the “koolaid” of sales activation marketing? Who are you marketing to? Future customers? Or your boss/board/peers?
Someone’s Head Has Got to Roll
When businesses miss sales targets for any reason, the Head of Marketing is almost always on the line. So if you meet a Marketing Head that has been at a company with more than 5 years tenure, ask for their autograph. There seems to be two main reasons for this…
The Best Blog Post Ever Written
In the 5 years I spent living in Los Angeles, I drove past a place called “Best China Restaurant” hundreds of times. Instinctively I knew that this was not, in fact, the best Chinese restaurant out there, and subconsciously I began to assume it actually must be pretty terrible if it has to call itself the best in order to get people to come in and dine.
Differentiated vs Distinctive
Why do companies like Apple grow, and other better companies flounder into obscurity?