Don’t Drink the Koolaid: Why Sales Activation Hurts You in the Long Run
Have you drank the “koolaid” of sales activation marketing? Who are you marketing to? Future customers? Or your boss/board/peers?
Someone’s Head Has Got to Roll
When businesses miss sales targets for any reason, the Head of Marketing is almost always on the line. So if you meet a Marketing Head that has been at a company with more than 5 years tenure, ask for their autograph. There seems to be two main reasons for this…
Differentiated vs Distinctive
Why do companies like Apple grow, and other better companies flounder into obscurity?